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They go right.

You go left.

B2B categories are more crowded than ever. And it's only getting worse. When that happens, it's only natural that companies start to blur and blend together. Flogging the same features, pitching the same products, selling the same solutions. Blah blah blah. We call this Category Conformity. And it's what stops you truly competing.
If you want to cut through the noise and stand out in a crowded market, you can't just position around your product like everyone else. You need to present a radically different view of your category. To position around a perspective. This unique POV becomes what you're known for by prospects. And it's how you Claim Your Category™.

How we help you
claim your category™

01. Positioning
Finding and developing the unique POV that you'll position around through a mix of research, insights, and workshops.
02. Messaging
Communicating your POV with your target audience through website copy, sales decks, and marketing assets.
03. Branding
Bringing your POV to life with a stunning visual brand, including identity, website design, and brand guidelines.

Using our very own POV Puzzle piece framework.

Piecing together your POV is like putting together a jigsaw puzzle. And at LEFTFIELD we love a good puzzle. For us, there are four main pieces that need to slot into place. When you work with us, we'll use this framework to guide our thinking and make sure you have a POV that's clear and compelling enough to help you claim your category.

ready to claim your category?

Let's chat.
Or grab a free audit.

They go right.

You go left.

B2B categories are more crowded than ever. And it's only getting worse. When that happens, it's only natural that companies start to blur and blend together. Flogging the same features, pitching the same products, selling the same solutions. Blah blah blah. We call this Category Conformity. And it's what stops you truly competing.
If you want to cut through the noise and stand out in a crowded market, you can't just position around your product like everyone else. You need to present a radically different view of your category. To position around a perspective. This unique POV becomes what you're known for by prospects. And it's how you Claim Your Category™.

How we help you claim your category™.

01. Positioning
Finding and developing the unique POV that you'll position around through a mix of research, insights, and workshops.
02. Messaging
Communicating your POV with your target audience through website copy, sales decks, and marketing assets.
03. Branding
Bringing your POV to life with a stunning visual brand, including identity, website design, and brand guidelines.

Using our very own POV Puzzle piece framework.

Piecing together your POV is like putting together a jigsaw puzzle. And at LEFTFIELD we love a good puzzle. For us, there are four main pieces that need to slot into place. When you work with us, we'll use this framework to guide our thinking and make sure you have a POV that's clear and compelling enough to help you claim your category.

ready to claim your category?

Let's chat.
Or grab a free audit.

Home

About

Audit

Thinking

Chat

Send us an email.
Connect On LInkedIn.